The Market Report 2025

The market report provides a comprehensive overview of the Finnish plant-based food retail market including plant-based meat, pulses and non-dairy categories, their sales development in 2025, and key consumer trends. In addition to market data, the report analyses the market impact of the updated dietary guidelines released in late 2024.

The report is based on 2025 sales data obtained from the three major retailers, S Group, Kesko, and Lidl, as well as a consumer survey conducted by Foodwest on behalf of Plant Based Food Finland.